Sony Music Entertainment

A’DAM stands for Amsterdam Dance And Music. The recently renovated 60s icon, located on the banks of the IJ river, is home to several nightclubs and leading international music companies including Massive Music, Wink, ID&T, Gibson and now Sony Music Entertainment.

We freed the magnificent views from obstruction by placing enclosed functions near the core of the floor plan, also allowing the concrete facade to claim the spotlight. A homage to the experience of music, the core resembles the inside of an amplifier, the stairs double as a bar, and the vinyl boardroom table transforms to a DJ-booth. Paying special attention to the lighting system, LED strips placed on the grid ceiling illuminate the acoustic spray, creating a hyper-diffuse light effect, eliminating shadows.

While in the music industry, work and play are very much intertwined, the design seeks to separate the two and give each their own space. This way, one can either be fully focussed at work or fully relaxed at play. We emphasised this division through a radical material palette: grey and green, and nothing in between.