Groos Concept Store

From The Wall Street Journal to Elle, and Architectural Digest to The Lonely Planet city guide; Groos has been named as a leading example for promoting contemporary goings- on in the world of design, art, food and culture in Rotterdam. The one-of-a-kind 300m2 concept store is also heading in a different direction focusing more on high-end design, art, and collaborations with a range of creatives, yet still staying true to its original concept: to promote local talentfrom Rotterdamto a wide audience. The store’s distinct bright pink wall displays original artworks, and its custom-mademint green candy counteris designed by Sabine Marcelis.

MVRDV’s design proposal restores the space to its original form and makes the shop compact by creating a custom-built cabinet of Rotterdam products which allows maximum floor space for a changing events and gallery program.

Het Industriegebouw was an obvious choice for Groos’ new home as an icon of the reconstruction of Rotterdam designed by the legendary architect Hugh Maaskant in collaboration with Willem van Tijen. Its original function as a communal building is now being restored asit continuesto return to itsformer glory. From growing tech start-upsto creative entrepreneurs, artists, architects, designers and from fine dining to highend retail, Het Industriegebouw is Rotterdam’s urban place to work, eat, shop and relax and now, also the new home of Groos.